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The retail industry is tough, fast-moving and extremely competitive. From multi-channel presence to complex inventory to enhanced customer service, retailers face an increasing number of challenges in their day-to-day operations.
Omni-channel retail is a major part of business today: customers around the world increasingly want to be able to access their favorite brands, get information and shop through a variety of channels. E-commerce sales continue to grow rapidly while traditional stores are being transformed into showrooms and entertainment centers. Mobility is expected more and more not just outside the store, through apps and loyalty schemes, but also inside the shop itself.
Managing a multi-channel operation is hard – it becomes even harder when too many IT systems are in place to handle the different sides of the business. Different platforms often cannot communicate properly, creating inconsistent data, waste of time and uncontrolled costs.
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